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Selling a Home

Seller's Guide

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Needs Analysis

Selling your home starts with understanding your unique goals and priorities. Whether you want to maximize profit, meet a tight deadline, or relocate seamlessly, I’ll create a customized plan to achieve your objectives. We’ll also discuss your timeline to ensure every step aligns with your needs.

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Pricing Strategy and Comparative Market Analysis (CMA)

An accurate pricing strategy is critical to attracting buyers and securing the best offer. I’ll conduct an in-person evaluation of your home and prepare a detailed Comparative Market Analysis (CMA) that considers market trends, comparable sales, and your property’s unique features. You’ll also receive a net sheet outlining potential proceeds, helping you make informed decisions from the start.

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Property Preparation

Preparing your home for the market is all about creating a lasting first impression. I’ll provide recommendations for optional repairs, updates, and staging, but these are not required. If you prefer, you can sell your home “As Is,” meaning no updates are needed; however, you’ll still need to disclose any known defects to potential buyers. To simplify the process, I can connect you with trusted professionals for cleaning, repairs, or staging, ensuring your home is ready to impress.

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Coming Soon & Active Status

You can choose to launch a “Coming Soon” campaign to build anticipation before your home goes live or go directly to Active Status for immediate exposure. Whichever option you choose, I’ll ensure your listing captures attention and generates excitement, creating momentum from the start.

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Marketing Strategies

Once your home is listed, marketing begins immediately to generate buzz and attract buyers. Your home will be syndicated to hundreds of websites and featured in a tailored marketing plan that includes professional photos, virtual tours, social media campaigns, direct mailers, and open houses. I’ll also leverage my industry connections to ensure your property reaches the widest audience of qualified buyers.

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Preparing for Showings

Showings are one of the most critical parts of selling your home, as they allow buyers to experience your space and envision themselves living there. I’ll use Showing Time, an easy-to-use platform, to schedule and manage showing requests, keeping the process organized and convenient for you.

To make your home stand out, here are some tips for preparing for showings:

1. Keep your home clean and decluttered to create a welcoming atmosphere.
2. Open blinds and turn on lights to make the space feel bright and inviting.
3. Remove personal items like photos and knick-knacks to help buyers focus on the home itself.
4. Whenever possible, consider leaving the property during showings to allow buyers to explore comfortably and imagine themselves in the space.

I’ll handle all communication with buyers’ agents, gather feedback from showings, and keep you updated every step of the way.

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Negotiating Offers and Accepting an Offer

When offers come in, I’ll help you evaluate your options to accept, reject, or counter. Each offer will be reviewed in detail, including price, contingencies, and terms, so you can make the best decision. My priority is to secure the best deal for you while fostering a win-win situation for all parties involved. I’ll handle negotiations with the buyer’s agent to protect your interests while ensuring the process remains collaborative.

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Under Contract

After accepting an offer, we’ll work through the contingencies outlined in the contract. These may include inspections, appraisals, financing, and title work. We'll collaborate with the title company to ensure the deed is clear and ready for transfer. During inspections, I’ll help you navigate repair requests and determine the best response. If an appraisal is required, I’ll guide you through potential challenges, such as price adjustments or renegotiations, to keep the sale on track.

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Pre-Close Preparation

As closing day approaches, I’ll coordinate with all parties—lenders, attorneys, and the buyer’s agent—to ensure all documents are prepared and deadlines are met. We’ll also review the closing statement together to understand how all costs are broken down, ensuring you’re fully informed and confident before signing.

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Closing and Post-Closing

Closing marks the completion of your home sale, but my support doesn’t end there. I’ll oversee the final steps to ensure the process is seamless and all documents are accurate. After the sale, I remain available to assist with your move or answer any follow-up questions, making your transition to the next chapter as smooth as possible.

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